Jo Cooper is a qualified and experienced practitioner who specialises in working with equestrians and other sports people to enhance their performance. Her clients include every level of rider from experienced riders looking for competitive edge to beginners who need to boost their confidence. Jo also helps people to resolve post traumatic stress and often works with riders who have had traumatic and scary experiences both on and off their horses.

Jo has developed her unique way of working over a number of years. She is a Master Practitioner and Master Trainer of NLP (Neuro-Linguistic Programming) as well as a Diagnostic Practitioner of TFT (Thought Field Therapy). Jo first encountered NLP—the basis of much sports psychology—in the mid 80s and in 1998 was one of a handful of people in the UK certified as a Master Trainer by Richard Bandler the co-founder of NLP. She was also one of the first people in the UK to train extensively with Roger Callahan, founder of TFT, a technique that involves tapping on acupressure points to resolve psychological and emotional issues and which is becoming increasingly well-known.

Jo works by telephone as well as face-to-face and can be available for last minute assistance prior to, and even during, competitions. Her work has featured in the Times, Your Horse, Horse and The Field magazines as well as on TV and radio.